LEARN HOW YOU CAN GAIN A COMPETITIVE EDGE AND INCREASE YOUR AGENCY'S PROFITABILITY

• Gain a competitive edge ― High-level information for agency principals from a power-packed lineup of speakers.
• Learn how to become a "Click Ass" marketer from Larry Bailin, internet marketing authority and best-selling author who has been featured in articles for Yahoo!, Entrepreneur Magazine, CNN Money, Fortune Small Business, AOL, and more.
• Escape the commodity trap ― Agency owner and consultant Scott Addis will show you how!  Scott has earned Inc. Magazine's "Entrepreneur of the Year Award" and The Addis Group was named National Underwriter's "Agency of the Year" in 2003.
• Get a principal's guide to creating your app for iPhone, iPad and Android devices from Jerry Fetty, agency technology expert.

AGENDA

8:00 am - 9:00 am

Registration & Continental Breakfast

9:00 am - 9:30 am

Opening / SMART I.T. Services Update

9:30 am - 10:45 am

Principal Update: The Latest Technology and Trends Your Agency Needs to Know About

Jerry Fetty, CEO of SMART I.T. Services

Get up-to-speed in the latest agency technology developments during this high-level overview designed specifically for agency principals.  Find out what you need to know without the noise or hype.

10:45 am - 11:00 am

Break

11:00 am - 12:00 pm

The Great Escape: Escaping the Commodity Trap

Scott Addis, The Addis Group

The commoditization of insurance is a growing concern of agency owners and producers.  You can either wait it out and hope that the market will change or make the decision to beat it and set your agency apart from the crowd.  By attending this session, Scott Addis will arm you with the system and strategies you need to escape the commodity trap.  Your escape—should you choose to take advantage of it—begins when you walk out of the seminar.

12:00 pm - 12:45 pm

Lunch

12:45 pm - 1:45 pm

Clicking Ass!™ The New Art of Getting Customers

Larry Bailin, Internet Marketing Authority  & Best-Selling Author

In some realms of life, school yard bullies really do have it right. Ready to rule the playground?  Then you'd better learn to Click Ass.  Learn what it takes to "Click Ass" and get what's yours from true pioneer and expert in the Internet marketing space, Larry Bailin. Larry will examine everything from search engines to social media, websites to videos, blogs to email, and then some!  He'll cover what works, what doesn't, and give you the tools you need to become a Click Ass marketer.

1:45 pm - 2:00 pm

Break w/ Snack Bar

2:00 pm - 2:50 pm

Get in the Game: A Principal's Guide to Creating a Mobile App

Jerry Fetty, CEO of SMART I.T. Services

Mobile device usage is growing at an exponential pace by your clients and potential clients.  Does your agency have an app to help service these mobile users?  This session will provide you with an executive overview of how to create a mobile app and will give you a game plan for your staff to get the job done. 

2:50 pm - 3:00 pm

Closing / Grand Prize Drawing

3:00 pm - 5:00 pm

Afterglow - Cocktails & Networking

Attendees are invited to join us for cocktails immediately following the seminar. Come relax, socialize, and have a great time with the SMART I.T. Services team and other attendees!  This will be hosted on-site at the Best Western Sterling Inn.

 HERE'S WHAT SOME PAST ATTENDEES HAD TO SAY

"You get to see what others are doing in relation to what you're doing."
     Bob Worgess, Worgess Agency, Inc.

"Good information, presented for a non-geek to understand."
     Mary Gardner, Michigan Association of Insurance Agents

 "Great job on the seminar."
     Jim Peabody, Brown & Brown of Michigan